U-Allison Jarrell umakwe njengobhiya, ukudla nesiphuzo eBellaire, Antrim County, Elk Rapids ngoDisemba 22, 2020.
UJoe Short, umsunguli we-Short's Brewing Company e-Bellaire, wasiholela emakethe kabhiya enyakatho yeMichigan.Isinyathelo esilandelayo sokuthuthukisa i-Short sihlanganisa inkampani engudadewabo i-Superfluid Supply Co. kanye nemikhiqizo emisha evela kumikhiqizo efana ne-Starcut Ciders ne-Beachs Hard Seltzer.
Isimo samanje sikabhiya waseMichigan sinamandla!Ezinkampanini zotshwala zikahulumeni, kungakhathaliseki ukuthi bukhulu kangakanani, kunobungani obukhulu.Ngicabanga ukuthi nakanjani sizofinyelela iphuzu lokugcwala.Engifuna ukukusho ukuthi icala lokupakisha i-microbrewery libaluleke kakhulu kunezindawo zokuphisa.Wonke amadolobhana adinga indawo kabhiya eyodwa noma ezimbili noma amabha kabhiya amathathu.
Selokhu waqala ukupheka ubhiya, usuzibonile izinguquko ezinkulu embonini kabhiya?
Selokhu ngaqala, ezinye zezinguquko ezinkulu engizibonile embonini kube isithembiso sekhwalithi ethuthukisiwe, imfundo yabathengi kanye nokukhula ngokushesha okudale ukuthuthukiswa kwezimali ezibizayo.Siphinde sabona ukufuduka okukhulu kusuka emabhodleleni kuya emathini, kusuka kuma-ounce angu-16 kanye namathini ayi-19.2 ounce kuya kumasayizi wokupakisha angu-12, 15 kanye nama-24!
I-COVID ngempela ifake ingcindezi emaphaketheni akhiqizwayo futhi yakhawulela izindlela zethu zokwamukela.Lokhu kuphinde kwabangela ukulahlekelwa okukhulu empilweni yethu yengqondo nomoya uwonke, ikakhulukazi ozakwethu esijabulisa nabo abasebenza e-Pub and Pull Barn (izindlu zethu zokuphumula e-Elk Rapids).Ngenxa yokuvalwa kwamabha nezindawo zokudlela noma umthamo olinganiselwe wokukhiqiza, ukukhiqizwa okusalungiswa kwehlisiwe.Lokhu kudlulisela ingxenye enkulu yokukhiqiza kwethu emathini nasemabhodleleni.Uma sikhuluma iqiniso, kunzima ngathi ukuhambisana.Miningi kangangokuthi kufanele sisuse imikhiqizo embalwa ekhethekile esethemba ukuyisebenzisa ohlwini lomkhiqizo eminyakeni embalwa edlule ukuze sigcine ukusakazwa kwemikhiqizo ephambili efana ne-Local's Light, i-Soft Parade Huma Lupa Licious kanye no-Bellaire Brown!
Bengilokhu ngikhunjuzwa ukuthi iqembu lethu kwaShort yilona elihamba phambili.Sihlala sinyakaza futhi silungisa izinqubo zethu kanye nokusebenza.I-COVID isanda kuyisa ezingeni elisha.Bengilokhu ngihlabeke umxhwele ngeqembu lethu.Bangenza ngizizwe ngiziqhenya futhi ngiqiniseka ukuthi singanqoba noma iyiphi inselele.Sizoqhubeka nokugxila ekubeni nethemba njalo futhi silwe ukulwa okuhle.Inzuzo enkulu ukuthi asazi noma sidinga ukwenza izinguquko.Siyazi ukuthi uma isikhathi silungile, sizolungela ukushintsha, ukulungisa, ukunweba noma ukwenza isivumelwano nanoma iyiphi ingxenye yemisebenzi yethu, futhi sisebenze ngokushesha nangempumelelo ngangokunokwenzeka.
Ngakhangwa amazinga amaningi kakhulu okuphuza utshwala.Owokuqala ubuciko obungenamkhawulo obuhlinzekwa ukuthuthukiswa kwefomula.Umhlaba wokunambitheka mkhulu!Ngiphinde ngithanda ukudala isipiliyoni ngemikhiqizo yethu enothando ngabathengi.Ukusebenzelana nabathengi ngemfundo kanye nokuxoxa izindaba kungathuthukisa lezi zigigaba!
Uthando lapho uhlala khona kanye nalokho okwenzayo kubalulekile.Uma unalezi zinto ezimbili empilweni yakho, uzoletha uthando nomdlandla emhlabeni okuzungezile, ohlinzeka ngendawo ethakazelisayo yomsebenzi!
Sikholelwa ngokuqinile “ekwakheni umphakathi, ekwakheni umhlaba” nokwenza umhlaba ube indawo engcono ngemizamo yethu.Sisekela izinhlangano ezingenzi nzuzo ezifana nePaddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, njll.!
Sikholelwa ekwenzeni ibhizinisi lethu libe namandla ngokusebenza kanzima.Uma ibhizinisi lethu liqinile, singasebenza ngaphandle kwebhizinisi ukuze siqinise umphakathi.
Senza okuthile!I-Starcut cider yenza umsebenzi omuhle kakhulu.Singumkhiqizi omkhulu wama-cider oqinile eMichigan, futhi i-cider yethu eyomile i-Pulsar isingomunye wemikhiqizo edayiswa kakhulu enkampanini yethu.
I-Beachs Hard Seltzer ithathe iphothifoliyo yethu ehlukahlukene ekhuthazwe yi-cocktail.Ithimba lethu lihle kakhulu ekwenzeni imikhiqizo enekhalori ephansi kanye ne-low-carbohydrate top-flavour.Sijabule kakhulu ukwethula le ndlela yokunambitheka egcwele kusicwengisisi sikaswidi esiqinile, okungekho muntu onaso.
Siyajabula ukuletha eminye yemikhiqizo yendabuko edume kakhulu ye-Arcadia Brewing Company emakethe nge-Superfluid Supply Co.. [I-Arcadia Brewing Company yayeka ukusebenza ngo-2019. ] Sihlele uhlu lomkhiqizo lwango-2021, okuhlanganisa ne-Porter Rico (ubhiya owenziwe ngo-2019. kakhukhunathi) kanye ne-Loch Ness Scotch.
Siphinde sisebenzele ukwenza ukuthuthukiswa kwezakhiwo zezakhiwo, njengokuthuthukisa indawo yokucima ukoma kaBellaire, indlu yangasese e-Elk Rapids, The Pull Barn, evulwa unyaka wonke, kanye nezakhiwo ezintsha nezinto zokusebenza zezindawo zokukhiqiza, okuhlanganisa namaketela amasha namasha. imigqa yokupakisha.
Yiba ngumuntu onomusa futhi ongenabugovu.Gqoka imaski (vala ikhala lakho!).Ngicela uthi ngiyabonga.vikela Umhlaba.ivoti!
Lesi sihloko kanye nezinye zingatholakala kumagazini othi “Northern Michigan Magazine” “Traverse” ekhishwe ngoJanuwari 2021;noma ubhalisele ukuletha i-Traverse kuwe unyaka wonke.
I-MyNorth.com iyikhasi eliyisiqalo le-inthanethi le-Traverse, “i-Northern Michigan's Magazine” iwushicilelo oluphambili lwe-MyNorth Media, inkampani eseTraverse City, Michigan, ezinikele ekwabelaneni ngolwazi mayelana namaholide e-Traverse City to Sleeping Bear, izindawo zokudlela, nezindawo zewayini , imisebenzi yangaphandle kanye izindaba nezithombe eziningi.Izindunduma zesihlabathi kuze kufike esiqhingini saseMackinac.
Isikhathi sokuthumela: Feb-19-2021